Employer branding and psychosocial wellbeing

Autores/as

  • Andrea del Rocío Mejía Rubio
  • Daniela Monserrath Mejía Rubio

DOI:

https://doi.org/10.23857/dc.v9i1.3129

Palabras clave:

Employer branding; Bienestar psicosocial; Clima laboral.

Resumen

La importancia del employer branding en el proceso de reclutamiento está íntimamente relacionada con el bienestar psicosocial de las personas, ya que optimiza el nivel productivo como respuesta a un clima laboral adecuado que propicia un mejor desempeño y al mismo tiempo contribuye a la creatividad e innovación. Una empresa cuyos trabajadores están motivados permanentemente gana en productividad porque el trabajador es consciente de su compromiso con la organización que le brinda la oportunidad de crecer individualmente y encuentra satisfacción en su desempeño, mediante un balance entre la vida real y el trabajo, con una remuneración que le motiva y estimula a continuar en la búsqueda de mejores logros, un empleo seguro que le da estabilidad económica y psicológica, permite la existencia de una comunicación fluida y la cooperación interpersonal, asegurando de esta manera mejores resultados. Es evidente que un buen clima laboral incide en el estado anímico, físico y mental de los trabajadores, aporta a una mejor actitud en el trabajo, y contribuye al bienestar psicosocial.

Biografía del autor/a

Andrea del Rocío Mejía Rubio

Carrera de Psicología Clínica, Facultad de Ciencias de la Salud, Universidad Técnica de Ambato (UTA), Ambato, Ecuador.

Daniela Monserrath Mejía Rubio

University Canada West, MBA Studies, Vancouver, Canadá.

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Publicado

2023-01-05

Cómo citar

Mejía Rubio, A. del R., & Mejía Rubio, D. M. . (2023). Employer branding and psychosocial wellbeing. Dominio De Las Ciencias, 9(1), 44–57. https://doi.org/10.23857/dc.v9i1.3129

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Sección

Artí­culos Cientí­ficos