Employer branding and psychosocial wellbeing
DOI:
https://doi.org/10.23857/dc.v9i1.3129Palabras clave:
Employer branding; Bienestar psicosocial; Clima laboral.Resumen
La importancia del employer branding en el proceso de reclutamiento está íntimamente relacionada con el bienestar psicosocial de las personas, ya que optimiza el nivel productivo como respuesta a un clima laboral adecuado que propicia un mejor desempeño y al mismo tiempo contribuye a la creatividad e innovación. Una empresa cuyos trabajadores están motivados permanentemente gana en productividad porque el trabajador es consciente de su compromiso con la organización que le brinda la oportunidad de crecer individualmente y encuentra satisfacción en su desempeño, mediante un balance entre la vida real y el trabajo, con una remuneración que le motiva y estimula a continuar en la búsqueda de mejores logros, un empleo seguro que le da estabilidad económica y psicológica, permite la existencia de una comunicación fluida y la cooperación interpersonal, asegurando de esta manera mejores resultados. Es evidente que un buen clima laboral incide en el estado anímico, físico y mental de los trabajadores, aporta a una mejor actitud en el trabajo, y contribuye al bienestar psicosocial.
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Derechos de autor 2023 Andrea del Rocío Mejía Rubio, Daniela Monserrath Mejía Rubio
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